From HNF HEISENBERG to HNF-NICOLAI
With the renaming of the German E-Bike manufacturer HNF HEISENBERG to HNF-NICOLAI, both companies are facing big changes at the beginning of this year.
Since 2008, the team led by Michael Hecken, Kalle Nicolai and Benjamin Börries have built and developed innovative and successful e-Bike concepts. Kalle Nicolai has been developing his brand NICOLAI worldwide since 1995 and has already achieved cult status. NICOLAI GmbH stands for superior, in-house manufactured mountain bikes.
The transition from HNF Heisenberg to HNF NICOLAI is more than just a merger of two brands. The networking between HNF and NICOLAI will take place on all levels. Overall, the core brand is significantly more focused. Kalle’s reputation in the bicycle industry is unique and the name Nicolai has made us- HNF what it is in the end: A stronger company by and with Kalle Nicolai.”
HNF Michael Hecken continues: “In discussions with customers, it was repeatedly confirmed that the connection with Nicolai presented a much stronger, content-related interest than the brand Heisenberg alone. High-tech engineering, the passion for biking and the pursuit of uniqueness for the perfect bike are the core of our brand and the cornerstone of our corporate philosophy.”
Kalle Nicolai concludes:” The merger allows us to join forces and generate real added value and benefits for the customer. And I can focus on what I do best: developing innovative bikes with passion and heart. “